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The economic foundation of India has experienced dramatic changes over the past two decades, making it increasingly important for small businesses and organizations to implement web-commerce strategies to strengthen their economic health and stability improve their market share and catapult the efficiency of their products and services.

Nowadays website becomes an essential part of every profession. Website makes strong impact on the image of your company. It is very important when you are more concern about exploring your business worldwide. The degree of importance of website in running a business depends on the type of business. Websites play an important role in advertising and maintaining business at an international level. If you are into the business, an owner of small or medium or big company, or a professional or free lancer you need to have your own website for many reasons. There are approximately millions of internet users. Thus it is a most efficient way to get potential customers or viewers from all over the world through your website. Websites have no boundaries as far as place or region or country is concern. It is international. Through website designing you will get identity, global presence and good business channel once you make entry in the World Wide Web and promote your website. Business without website means you are running business without having your visiting card; you can say your website as your visiting card or business card. By effective profile of your company, products/services you can build corporate image of the company in your business website.

Take the case of Indiatimes Shopping or Rediff Shopping websites; they are the online buyer and seller of articles worldwide. How can these websites make profit without a website advertisement? Many people in developing country sell things online to make a living. the currency value is also another criteria why people get hooked to online business.

Take the case of blogging sites and networking sites. Blogging itself has become the source of livelihood for many. Many have made huge amount of money from blogging sites. Some have even quit their full time job because of profit to concentrate on their blogging site. Taking all these reasons into consideration, how can we underestimate the importance of a website in running a business?

The advantages benefits for business organization from using the internet are focused on following below points.

Expand reachable markets
Information distribution
Consistent marketing
Reduced administration costs
Faster trading cycles
Ability to win new business and retain existing customers
Ability to respond to new competitors quickly
Improved order fulfillment
Signaling geographic constraints


In response to these changes, NWEI (National Web-commerce Extension Initiative) launched to addresses the above factors that will dictate the adoption and diffusion of e-commerce innovations in India.

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